The signs are everywhere: Retailers are living, more and more, in a world where managing multiple channels is critical for meeting customer expectations while reining in costs, especially when it comes to fulfillment.
For example, we’re seeing:
- More merchants investing in their web presence and online commerce,
- More consumers optimizing their shopping experience across channels,
- More success for businesses working with channel partners,
- New models for stores as showrooms, without stock, and
- More plugins for integrating and managing channels.
Why is this happening? More importantly, what does this mean in terms of the challenges merchants are likely to face when entering the multi-channel arena?
There are several, and it might not be obvious from the get-go what they are. For that reason, we set out to survey some of the most common challenges, along with the tools and tactics merchants are using to get around them. You can download the results of that study here.
In this paper, you’ll learn:
- Why the above signs are signaling an expanded multi-channel retail world, and what they mean for retailers.
- Why keeping your channels updated is critically important.
- What the particular challenges are when it comes to accepting backorders.
- Issues companies face with handling involving special instructions, returns, seasonal variations, and more.
- Tools and features for solving these problems, such as: Special instructions, real-time reports, fractional reserve, automatic ordering, back-in-stock alerts, and more.
Of course, we would be happy to work with any retailer wishing to use these tools. Ultimately, though, we simply want the industry to be aware of the coming changes—and to be ready for them. So download your copy and, when you’re ready, give Materialogic a call to discuss multi-channel further.
The post Multi-Channel is Here. Be Prepared. appeared first on Materialogic.